Three ways a roll can develop

Every film on LatentCam develops one of three ways. Instantly, so each frame appears the moment a guest takes it, nothing sealed at all. At the end of the event, sealed until the party is officially over. Or at a custom time you choose yourself, sealed until then no matter what the schedule says. Weddings almost always want the third option. The harder part is choosing the actual time.

Why the morning after works so well

Set the reveal for the morning after, not for whenever the reception is scheduled to end. Weddings run later than the printed schedule: the dancing goes long, someone starts a second round near the bar, a few guests are still taking photos of each other on the way to their cars at 1am. A reveal tied to the end of the event cuts off right when the schedule says it should, even if the party didn't. A custom time set for 9 or 10 the next morning catches all of it, and turns the gallery into something opened over coffee instead of scrolled through half-asleep at 2am.

When the end of the event is the better call

Not every wedding runs late. A daytime reception in a single location, a brunch wedding that wraps by early afternoon, a small elopement with dinner after, these end when they end, with no late dance floor generating new frames an hour past the printed time. For anything that short and contained, the end-of-event reveal is one less decision to make, and there's nothing left over to cut off.

The choice isn't as final as it feels

A reveal time set during setup can still move. As long as the gallery hasn't developed yet, meaning nobody has actually seen it, you can push the reveal earlier or later, in either direction, as many times as you need to. Realize a week out that the reception's running longer than you planned? Change it. The only moment it locks in is the moment it actually develops. After that, the gallery has already kept its promise to every guest who looked, and moving it back would take that away.

A few real schedules

A 4pm ceremony with a reception running to midnight: a custom reveal for 9 or 10 the next morning. An 11am brunch wedding wrapping by 3: end of event works fine, or a same-evening custom time if you'd rather build a bit more anticipation first. A backyard wedding with dinner after: end of event, unless dinner tends to run long, in which case add a couple of hours as a custom time instead of guessing the exact minute the last guest leaves.

What's waiting on the other side

Whichever time you pick, what happens after the reveal doesn't change. Every frame a guest actually took comes back full resolution, no watermark, no subscription required to keep seeing it next year. What forever actually means here, and why it's worth checking before you book any vendor, is its own page worth reading.